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 2012 COMMUNICATION FORUM – INTERNATIONAL EDITION
AGENDA UNDER DEVELOPMENT
The topics of the Forum will be enriched and discussed with our partners and key players and will be fostered by the philosophy of crowdsourcing with the business community.
To propose a theme or a speaker to the Forum, please contact:
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Sala Parterre  MAIN CONFERENCE HALL
Participation is free and open  8:30
| Registration |
9:00 | Welcome Address |
9:30 | International Show/keynote speech |
10:00-11:15 | Talk Show WELCOME TO THE REPUTATION ECONOMY. Tags: public relations, social media, world wide web, crowdsourcing, business strategy, corporate communication, branding, engagement, trust. Moderator
Giovanni Iozzia, Co-director Panorama Economy
International Keynote Speech
Anthony Johndrow, Managing Partner Reputation Institute North America
Opinion poll's results presentation
Nicola Piepoli, President Istituto Piepoli
Speakers
Renato Vichi, Head of Media Relations Italy and Executive Communications UniCredit
Carlotta Ventura, Direttore Domestic Media Telecom Italy |
11:15-11:30 | Break |
11:30-12:30 | Talks with key leaders in internationalization MARKETING STRATEGIES FOR INTERNATIONALIZATION. Tags: international sales. markets, sales networks, communication, production chain, made in Italy. Moderator
Federica De Sanctis, Journalist and Anchorwoman SkyTG24 Speakers:
Pietro Celi, Director General for Internationalization Policies, Italian Ministry of Economic Development
Andrea Bonardi, Presidente Italian Chamber of Commerce Singapore
Sultan Al Bazie, Executive Vice President, IPRA Gulf Chapter & Co-founder CEO of Attariq Communications Sultan
Riccardo Sciutto, General Manager, Hogan |
12:30-13:30
| Conversazioni con i protagonisti dell’internazionalizzazione TOURISM: COMMUNICATION STRATEGIES TO ATTRACT NEW TOURIST FLOWS Tags: investments, entrepreneurship, travel, made in Italy, tour operators, promotion bureau, culture, traditions, fashion, trade, entertainment, hospitality, luxury, low cost, experience, marketing Moderator
Federica De Sanctis, Journalist and Anchorwoman SkyTG24 Speakers
Debabrata Saha, Ambassador of India to Italy
Angelo Cartelli, Marketing-Sales and Communication Director Eden |
13:30-14:30 | Lunch Break |
14:30-15:30 | Talk Show EVENT INDUSTRY: ON & OFFLINE STRATEGIES FOR BRAND SPECTACULARIZATION. Tags: trends, corporate, ideas, creativity, brand, territories, technology , storytelling, formats, cultural industry. Speakers:
Gaia Quaranta, Sr. International Marketing Co-coordinator, Burberry (Fossil Group)
Alfredo Pigiani, Vice President for Communication and Image Public Relations, Finmeccanica
Antonio Allegra, Direttore Mercato Italia, Panini
Luca Tonelli, Amministratore Delegato Ventana Group |
15:30-15:40 | Break |
15:40-16:40 | Talk Show DIGITAL BUSINESS SUMMIT: NEW OPPORTUNITIES FOR THE COMMUNICATION SECTOR, MEDIA & NEW MEDIA, TV & SATELLITE, TABLET & SECOND SCREEN. Speakers
Andrea Michelozzi, President Comunicare Digitale
Jorge Rodriguez, Corporate Executive Manager BTOB |
16:40-16:50 | Break |
16:50-18:15 | Plenaria di Chiusura: ENGAGE IN A DIGITAL CONNECTED WORLD. Tags: smart city, smart planet, smart citizens, internet of things, smart grid, mobility, ngn, advertising, mobile marketing, sustainability. Moderator
Enzo Argante, President Nuvola Verde Speakers
Stefano Nocentini, Marketing Top Clients Telecom Italy
Chicco Testa, Managing Director Rothschild Italy
Sergio Tonfi, Corporate Communication Manager Philips |
Blue Hall PARTNERS’ WORKSHOP Please note that participation in workshops is open to all interested attendees, subject to prior registration. Participation in few workshops might be by invitation only and limited to managers, journalists and professionals.
Registration starts at 8.30 hrs. The parallel session program starts at 11.30 hrs and ends at 16.55 hrs. 11:30-12:30 | Workshop in partnership
ITALY-CHINA: BUSINESS OPPORTUNITES BETWEEN THE TWO MARKETS. Moderator:
Mariangela Pira, Deputy Senior Editor, Class CNBC - China Desk Speakers:
Ding Wey, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China to Italy
Cesare Romiti, President Fondazione Italia Cina
Lorenzo Stanca, Managing Partner, Mandarin Advisory
George Zhao, Managing Director, Huawei Italia
Romeo Orlandi, Vicepresident, Osservatorio Asia |
12:15-12:30 | Break |
12:30-13:30 | Workshop RECRUITING ADVERTISING & INTERNAL COMMUNICATION
TO DISCOVER NEW TALENTS. Tags: social network, career, employer branding, organization, creativity, values, motivation, development, personal branding, people engagement. Speakers:
Ethel Brezzo, HR Manager, Cogest Italia
Vittorio Maffei, Managing Director, Infojobs
Roberto Zecchino, HR Director, Bosch |
13:30-14:30 | Lunch Break. |
14:30-15:30 | Workshop
FROM CORPORATE COMMUNICATION TO ENTERTAINMENT. FORMATS AND PERFORMANCES FOR BRAND COMMUNICATION Tags: languages, contents, media, web TV, narrative flows, multimediality, convergence, blog, personal media, advertainment. Moderator
Jader Giraldi, CEO Zeranta Edutainment
Speakers
Manlio Ciralli, Global Marketing Director Officine Panerai
Marcello Bruni, Direttore Comunicazione Boeing Italia - The Boeing Company
Alberto Federici, Responsabile Corporate Identity, Unipol Gruppo Finanziario
Daniele Longo, Head of Communication & Social Media, American Express Service Europe |
15:30-15:45 | Break. |
15:45-16:45 | Workshop INTERCULTURE: IDENTITY AND VALUES IN INTERNATIONAL RELATIONS. Tags: business relations, competence, exchanges, markets, loans. Speakers
Gian Carlo Bertoni, Responsabile Dipartimento Promozione e Marketing Simest
Carlo Capria, Dirigente Gabinetto Ministero Sviluppo Economico
Hassan Abou Ayoub, Ambasciatore del Marocco in Italia |
Yellow Hall PARTNERS’ WORKSHOP Please note that registration starts at 8.30 hrs. The parallel session program starts at 11.30 hrs and ends at 16.55 hrs. 11:30-12:30 | Workshop in partnership MEDIA CONTENT (R)EVOLUTION: FROM USABILITY TO INTERACTION.
THE RELATIONSHIP BETWEEN EDITORS AND PROSUMERS IN THE SOCIAL ERA. Moderator
Nicola Mattina, Presidente Elastic
Speakers
Angelo Cimarosti, Founder Youreporter
Andrea Santagata, CEO Banzai Media
Metro |
12:30-13:30 | Workshop in partnership COMMUNICATION CREATION, MANAGEMENT AND MONITORING. Tags: effective communication, CRM, solutions, targets, ROI, ROMI, PR, Marketing & Digital Marketing, database, knowledge, skills, campaigns. Speakers:
Raul Romoli Venturi, Direttore Relazioni Esterne Ferrero
Anna Banfi, Direttore Marketing Avaya Italia
Dario Bolis, Direttore Comunicazione e Relazioni Esterne Fondazione Cariplo |
13:30-14:30 | Lunch Break |
14:30-15:30 | Workshop ECOMMERCE & SOCIAL APPROACH: THE FUTURE OF CUSTOMER RELATIONSHIP. Tags: multichannelity, market place, SME, technologies, payment store, social, mobile, CRM, engage, conversion, advertising, app, payment system, technology. Speakers
Davide Surace, Head of Digital Euronics
Dario Cardile, Director of Global Analytics, CRM and Destination Marketing, Venere.com |
15:30-15:45 | Break. |
15:45-16:45 | Workshop in partnership SEARCH & PERFORMANCE MARKETING. LE OPPORTUNITÀ DI BUSINESS PER LE AZIENDE ONLINE. Tags: misurabilità, sem, seo, pay per click, reputation monitoring, social media machine, affiliation, tracking. |
Green Hall PARTNERS’ WORKSHOP
Please note that participation in the workshops is open to all interested attendees subject to prior registration. Participation in few workshops is by invitation only and may be limited to managers, journalists and professionals.
Registration starts at 8.30 hrs. The parallel session program starts at 11.30 hrs and ends at 16.55 hrs. 11:30-13:30 | Workshop in partnership with Sviluppo Lazio Digital Technologies and the Creative Industry for Cultural Heritage
Excellencies of Lazio region and opportunities for business through the Lazio Futouring model
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13:30-14:30 | Lunch Break |
14:30-15:30 | Workshop in partnership
CSR & GREEN ECONOMY: FUTURE-ORIENTED COMPANIES, INSTITUTIONS AND ORGANIZATIONS Tags: sustainable development, crisis management, SME, research & innovation, corporate social responsibility, transparency, stakeholders, corporate communication, media, regional and EU funds, training, cause related marketing. Speakers:
Stefania Lallai, Communication & CR Manager Lead Country Communication EMEA Region, TNT Express Italy
Antonio Amendola, Founder and President, Shoot4Change
Massimo Ferrarini, President, Movi&co
Silvio De Girolamo, Chief Audit & CSR Executive Autogrill |
15:30-15:45 | Break. |
15:45-16:45 | Workshop DESIGN AND EXPERIENTIAL MARKETING: HOW FORMS AND EMOTIONS DRIVE CONSUMER PURCHASES. Tags: concept store, customer satisfaction, interior design, lifestyles and holistic consumer experience, enjoyment, project management, brand placement, social media marketing, architecture. |
Innovation Experience Zone INNOVATION EXPERIENCE ZONE Please note that registration starts at 8.30 hrs. The parallel session program starts at 11.30 hrs and ends at 16.55 hrs. 11:30-12:30 | Talk Show CROWDSOURCING AND SOCIAL MEDIA:
INNOVATION IN PUBLIC COMMUNICATION. Moderator
Marco Blefari, Journalist
Speakers
Barbara Montepilli, Communication Director Poste Mobile
Luigi Di Gregorio, Institutional Communication Director Roma Capitale
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12:30-13:30 | Talk Show STORY TELLING, IMAGINATION AND NEUROSCIENCE.
FORMS AND FORMATS FOR POLITICAL COMMUNICATION. Tags: framing, research, consensus, memetics, institutions, marketing research, social media analysis, design, electoral campaigns. Speakers
Eugenio Iorio, CEO Imaginifica |
13:30-14:30 | Lunch Break |
15:30-16:00 | Show case & Best practice |
 15:00-15:30
| COMPRIAMO ITALIANO Speakers
Nino Salemme, CEO S&PH |
15:30-16:00 | SHOWCASE PARTNER |
| 16:00-16:55 | IGNITE |
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